Sequences in HubSpot are a very interesting type of tool for any sales strategy that allows you to automate certain actions so they happen at specific times . Sequences in HubSpot are available in both the Sales Hub and Service Hub packages , and as you can see, they’re an incredibly useful tool, especially for…
We know content license and commercial usage terms can be confusing and a little overwhelming. While this is a nuanced topic and we can’t always provide a clear answer to each specific situation, we aim to provide information to keep in mind when you’re using Canvas to create and sell designs (e.g. templates, print products,…
Nonprofits often struggle with marketing. Discover how you can use digital marketing strategies to achieve powerful results for your nonprofit. Nonprofit organizations face unique challenges in reaching and engaging their viewers. Unlike for-profit companies focused on sales, nonprofits aim to raise awareness, funds, and support for their cause. Nonprofit marketing allows nonprofits to connect with…
Landed a new manager position? Congratulations! Here’s how to plan for your first days in the role. Starting a new job as an engineering manager can be overwhelming. In between onboarding and getting to know your direct reports, you need to familiarize yourself with the tech stack, tooling, operations, and rhythm of the business. A…
Building a framework so that recognized leaders exert a consistent, coherent influence on their teams, aligned with the company’s strategy, is key to organizational growth. Some companies are beginning to create so-called leadership manuals , which aim to lay the foundation for what it means to be an emotionally intelligent and inspiring leader in each…
Imagine sailing a ship without a compass or direction. Today, this might be equivalent to running a business without a virtual presence. But how can I position my small business online? Through digital marketing for beginners. Digital marketing involves using websites, apps, mobile devices, social media, search engines, and other digital media to promote and…
Introduction: Why Marketing Team Structure Matters In today’s digital age, a well-structured marketing team isn’t just a bonus—it’s essential. Whether you’re a small business scaling up or an enterprise-level company refining operations, having the right marketing team structure can make or break your brand’s success. An organized team enhances communication, improves campaign performance, and ensures…
Introduction A marketing department organization chart is a valuable tool that helps businesses visualize the structure of their marketing team. Whether you are a small startup or a large corporation, having a well-defined marketing organization chart ensures clear communication, better workflow, and efficient delegation of responsibilities. In today’s fast-paced digital world, marketing teams are evolving,…
Introduction: How AI is Revolutionizing Market Research Market research is the backbone of strategic decision-making for businesses in every industry. Traditionally, it involved time-consuming surveys, interviews, and manual data analysis. However, AI-powered market research tools are changing the game—automating data collection, analyzing consumer behavior in real-time, and offering predictive insights that help businesses stay ahead…
Introduction: Why Territorial Sales Reports Matter in Modern Business In today’s fast-paced, data-driven sales environment, understanding quarterly sales by territory is more than just a metric—it’s a strategic advantage. When you can break down sales performance by region, you uncover patterns, identify high-performing areas, and spot underperforming zones before they impact your bottom line. Whether…
