Money makes the world go round. That’s why the financial sector is one of the largest industries in the world. It’s made up of stockbrokers, financial institutions like banks and insurance companies, and money markets, all of which provide the services needed by consumers and businesses every day.
Examples of financial services include commercial banking, investment banks for wealth management, brokerage firms, and auditing firms. Examples of financial companies include Citigroup, S&P Global, and American Express.
Financial services website examples
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As technology paves the way for innovation and modernization of our daily lives, a website is therefore an important function for financial services.
Financial websites include a variety of data and information on a single platform to make it easier for customers and users to access financial services. They should include relevant and up-to-date news and data for making investment decisions, as well as information on financial services.
This blog lists examples of financial services websites with striking designs. KeyBank, Celevaldn, an Ohio-based financial institution, and a regional bank are among the listed websites. The bank’s website design template is cohesive and includes all of its services.
Another example of a good bank website design template on the list is Morgan Stanley, with a clear and straightforward design template. Users and customers will be able to easily navigate to what they need due to the site’s ease of navigation. Effective branding, appropriate colors, and a user-friendly interface are certainly ways to make your financial services website accessible.
Silicon Harbor Capital is a financial services website specializing in global investments, analyzing risks, and seeking out technological disruptors that are potentially good investments.
They are a global investment institution that manages both dollar and RMB funds with a strategic investment focus on early-stage growth technology companies around the world.
Image taken from Strikingly user
As you can see in the image above, their website design is clear and professional, with a user-friendly interface that makes it easy for users to navigate. They also have a stunning background image on the homepage of their financial services website.
The website begins by listing its investment strategies in a clear and concise manner, which primarily consists of benchmarking the best technology companies that could disrupt the global technology market. Many believe in the power of technology to shape the future.
From self-driving cars to artificial intelligence to fintech, investing in technology is a top choice for many investors. Silicon Harbor Capital can highlight this on their website, making it easier to reach their target market .
Image taken from Strikingly user
In the next section, you’ll learn how to create a successful financial services website with Strikingly .
How to develop a financial services website?
After getting ideas from several banking website designs, you may be ready to create your financial services website.
For everything related to financial website design, you need a website builder that has all the tools and features you need.
Strikingly is a powerful website builder that doesn’t require any web development experience. In fact, you can even create your own website in minutes with zero coding experience and zero web design knowledge.
Strikingly offers a wide selection of website templates. They have everything for creative websites, e-commerce websites or online stores, blog pages, events and organizations, and all types of businesses.
Each template can be easily edited to suit your design and content. You can add more sections or pages, and adjust the visual elements to your liking.
Strikingly’s tools are extremely easy to learn, and the dashboard has a user-friendly interface. Plus, all websites created with Strikingly automatically adapt to multiple devices, including desktop and mobile.
To build your financial services website, head to Strikingly, create an account, and follow these steps:
1. Capture the interest of potential customers
A financial services website needs to make a lasting first impression. The moment a visitor clicks on your website, you want to immediately exude an aura of authority and trust.
A financial services website thrives on the virtue of transparency. Only your homepage should be associated with symbols of professionalism and wisdom. After all, financial services should involve financial experts and banking professionals, so having a sleek look is definitely a must.
Image taken from the Strikingly product
Attracting potential customers’ attention starts with a fresh template. We recommend selecting a template that isn’t too flashy, with minimal text and visual elements. This helps your customers focus on the most important aspect of your business , which is your financial services.
We’ve selected the MSL Ventures template as an example.
Ease of navigation is extremely vital to the design of your financial services website. Generally, you’ll want to place your menu buttons in the typeface. Templates like MSL Ventures already have these menus established in that location.
2. Introduce your vision as a business
The core of financial aid websites is long-term stability and security. People need your services to help them manage their hard-earned money. It’s only natural that they’ll need you now and in the future.
Image taken from the Strikingly product
Sharing your vision as a company gives your clients and potential clients an idea of your plans for the business . How can this help your clients? Let’s say one of your visions is to grow as a global banking group in 50 years. Project an image to your clients that you have the network, the power, and the resources to achieve that vision.
3. Show your services
Some of the best financial websites in the world have complex and interdependent services. It all comes down to one question: how can I make this simple for my customers?
Services should be presented honestly and accurately, with specific descriptions, clear instructions, and simple prices. Make them as understandable as possible for the customer.
4. Keep customers updated with relevant stories
Everything related to money, such as exchange rates and stock prices, fluctuates daily. National banking regulatory bodies may also update monetary policies that can affect people’s banking experience.
Your financial services website should provide your customers with up-to-date banking-related information. And if you need to adjust your services to remain consistent with new regulations, you should also inform your customers. Adding a news section can greatly help your customers stay connected.
Image taken from the Strikingly product
We also recommend adding a blog section to your financial services website. Finance and banking are very broad topics that could generate specific blog topics . Interviewing credible professionals can help you gain insights you can share to improve your clients’ financial literacy.
5. Stay within reach
A financial services website can be intimidating for new customers. But you should let your potential customers know that you’re accessible and that you’re available to listen to their feedback.
Adding a Contact page allows your customers to contact you whenever they have questions or suggestions. Adding a form field makes it easier to quickly submit their concerns. We recommend only asking for relevant information, such as name and email address. It’s not a good idea to ask for too much information that could confuse your customers or make them suspicious.
Image taken from the Strikingly product
You can also add a pop-up inviting your customers to sign up for your newsletters. If you really want to leverage your networks, you can also add links to your social media channels. Just make sure all the links are working and that all pages are active and updated regularly.
The lifeblood of every financial services website is excellent customer service. With Strikingly, you can develop a financial services website that can help people with their finances and propel your business toward greater success.
