Digital Marketing Tools are contemporary in today’s world of business. The relationship between online marketers and digital marketing tools is part and parcel for both of them. These tools help marketing professionals to execute their marketing campaigns according to appropriate plan and run fast in this age of competition.
Significance of Digital Marketing Tools
Table of Contents
As a digital marketing professional, you and your team are as good as the tools that you use. You have to select the accurate tool that is suitable for you and your team’s digital marketing requirements in the best possible way. There is profusion of digital marketing tools available today, and if you have not had the opportunity to use them then decision-making can be quite an uphill task.
Ultimately, many substitutes are available today. To make your work convenient, you should first make a list of all the features that you and your team need out of an online marketing tool. Making use of right tools can save your time and money both. Now-a-days, companies depend on digital marketing tools to survive.
We have put together a comprehensive list of digital marketing tools that can help you regardless of your goals, including free and premium tools for those who depend on low budget. Whether it is managing customer relationships, winning over leads or revealing new marketing opportunities, this list can serve as the foundation of powerful marketing stack.
Digital marketing tools will only help you to execute a proper strategy according to your plans, they won’t do the work for you, the right technology stack can really help you to zoom the past competition. To take your strategy to the next level, we have outlined the following 9 leading digital marketing tools that every marketer should have in their tool belt.
So, let’s get started then.
1. Hootsuite
Social media plays a big role in the achievement of any company, regardless of size, age or industry. In fact, social media marketing is must to thrive in this digital era. Digital marketing tools like Hootsuite permit you to schedule social media posts in advance, thus save your time. Hootsuite is a fantastic time saver for social media management.
By using a single login you can use the free version to manage five social media profiles. As well as posting directly to Twitter, Facebook etc. and by using the dashboard to monitor custom feeds (e.g. Twitter lists, Facebook searches or Linked in discussions) you can also schedule posts to go out mechanically later, filling the silences that would otherwise occur when you are not online.
Utilization of the Tool
It is one of the most famous and helpful marketing tool to execute online businesses. Hootsuite permits the user to generate, schedule and post content or text across various social media channels or websites. These social media channels or websites include Facebook, Twitter, Linked in, Pinterest, Instagram, YouTube and many more. Hootsuite is very convenient to use, visible and instinctive. It can monitors all your social accounts by utilizing only one window. It is very favorable for teams for optimization and measurement the success of user’s campaigns. Hootsuite has few downsides and even proposes a free version.
By utilizing this tool, the user can track the performance of his/her social media content or text. Hootsuite can track and evaluate public conversations which are related to the user’s brand or particular content. It has the ability to secure user’s approved content. So, the team members can get access to this saved content 24/7 according to the needs of social media posting. It permits the user to scheduled multiple posts at once with the assistance of generated tags and keywords. This outstanding tool helps the users to grow their businesses by providing multiple features. These features are as following:
Features of the Tool
- It identifies influencers for your marketing team and leads for your sales team.
- It replies to comments and mentions through the dashboard. So, there is no need to visit each individual platform.
- It gives advantage of pre-written responses.
- It schedules posts when your audience is active and you are asleep.
Social media marketing is not as difficult as it supposes, particularly when you depend on tools like Hootsuite. With this specific tool, you can schedule and manage social media profiles for more than 30 platforms. This software allows you to share information very easily through plug-in which you can use in sharing through all social media platforms spontaneously. Hootsuite has had positive impact with your business through the increase in web traffic. Because Hootsuite permits you to post in all social media platforms at specific times by creating a social media calendar and implemented Hootsuite to follow this calendar in order to post at specific times throughout the day. This is the one of the best tools for digital marketing.
2. Sprout Social
Sprout Social is a powerful, all-in-one social media management platform that helps digital marketers to unlock the full potential famous, engaging social media platforms to effectively engage with contemporary customers and prospective customers. By using Sprout Social, marketers can find the latest trends and actionable insights from social data to generate the brand and business tactics.
Features of the Tool
It has the following features :
- It contains unified social inbox.
- It provides you the task completion report.
- It has collaborative content calendar.
- It facilitates you by granting multi-profile publishing.
- It reports and analyzes the content.
- It listens and informs you about global social media conversations.
Significance of the Tool
Sprout Social is an all-in-one social media management platform with tools for publishing, engagement, analytics and much more. Like Hootsuite, the main difference is its superior customer service. The addition of phone and email support makes it an ideal choice for those who are new to social media marketing and who want extra help.
Similar to Hootsuite, it also has excellent social media listening features that allow you to tap into the global social media conversation. This supports you to identify the gaps in your business strategy or brand management. The audience discovery tool is also very great for identifying useful influencers you might want to follow or engage with.
Sprout Social is the ultimate control center for any business looking to translate its social presence into genuine results. As a social media management platform, Sprout assists businesses to handle their content calendar and possession in one place. It permits you to publish and schedule your content across multiple platforms, all times to perfection based on when your followers are most active.
On the far side, social media management features, Sprout makes it very convenient to collaborate with colleagues and customers alike. Its Smart Inbox gives you a bird’s eye view of all of your social messages so you can react thoughtfully and in a punctual manner. Sprout identifies you top-performing posts and the success of your social campaigns. Together with robust social listening characteristics, you can reveal trends, hashtags and opportunities to engage with new customers.
3. Buffer
Buffer (also known as “Buffer app”) is a multi-functional digital marketing tool. This is an ideal tool which has the ability of saving draft and posts scheduling to share them on various social media channels or websites such as Facebook, Instagram, Twitter, Linked in and Pinterest. It also has the feature of reporting social media and tracking social media functionality. Buffer.com is actually bisected into three different groups according to its characteristics. In various means, all of them are separate products. Although, if you sign up for all 3, you can link them together and click over to each one in the navbar.
Buffer’s Three Sections
Publishing:
This is the section of the tool through which the user can utilize the feature of scheduling the posts on social media across various channels or platforms.
Analytics:
By using this tool, the user can get social media reporting. Through this tool the user can analyze the performance of social media posts. The user can evaluate every platform turn by turn. The user can also get combined data of all social media performance.
Engagement:
This is a business, Instagram monitoring and engagement tool. It is designed for large organizations to monitor conversations about their brand happening on Instagram and to reply to people who need help.
It is one of the favorite digital marketing tools of its users. It is ideal for smaller businesses, startups and those on tight budgets. This popular business tool offers a streamlined version of other famous social media management tools. It can’t compete with Hootsuite and Sprout in terms of features, it does have a clean, user-friendly interface and critically is much more affordable.
It is the best choice of small teams for content creation side of things. Its visual collaboration and team working features are top-notch for managing a lot of content in one place. It has fewer bells and whistles in terms of things like analytics but it is still a solid contender. By managing all your social media marketing in one place can be a huge time saver.
It certainly fits the bill with its clean and simple interface and intuitive setup flow. Additionally, there are plenty of advanced features for the many social media jobs you need to do. By utilizing this tool, you get a full social media management solution: plan, create and schedule your social media posts; follow up on post performance with smart analytics; and engage with your followers from social media inbox. In addition, you can work together with your team to run all your organic social strategy through Buffer.
4. Mail Chimp
Mail Chimp is an email marketing and social advertising tool designed to automate and orchestrate campaigns. The user can track the traffic gamed from your campaigns. In addition to this, Mail Chimp proposes multiple integration with other SAAS Companies. The tool is particularly powerful for email drip campaigns. Ultimately, it is a good choice for engaging you with your audience.
Mail Chimp is an ideal tool which must have for any marketing team searching to boost conversions and effectively access their consumer base with an email campaign. Mail Chimp also generates ad campaigns easier and more effective while producing more appealing landing pages.
Features of the Tool
Mail Chimp is a user friendly marketing tool which has helped the users to create flexible email campaign that proved to be significantly successful than the user’s previous efforts. It helps the users to deliver compendious marketing messages directly to the user’s audiences without having to dip too deep into the user’s marketing budget. It allows the users to create and disperse targeted messaging easily.
The users can easily reach the audience about new products and developments rapidly through the user’s Mail Chimp initiatives. Mail Chimp, as the famous email marketing software, has long been the brand leader. It offers all the things that you need to get professional email campaigns off the ground rapidly. This adds over 100 slickly-designed email campaigns templates (8 in the free version), this tool has the features of email editing, scheduling posts such as mechanically resend the emails to contacts who are not willing to open genuine email.
Moreover, Mail Chimp displays some fastidious preservatives such as recommended send times, which takes unnecessary admin off your hands. The only imperfection is that when they include new features in their software, their system has faced trouble. It is powerful email marketing tool instead of having the interface with less instinctive over time.
Mail Chimp has claimed its smudge as one of the top email marketing providers and digital marketing tools in the world. This tool remains one of the ideal tools due to the following reasons:
Reasons:
- It provides you the history dating back to 2001,before most companies began to use email marketing.
- It gives self-service support options to its users which ensure that the user can rapidly find answers to all of the questions asked by other users or audience.
- It grants free plan for those with less than 2,000 subscribers and those who don’t send more than 12,000 emails per month.
When the user starts business, it is not likely that you will have more than 2,000 subscribers. For this reason, the user can get started with Mail Chimp early using the tool for free as he/she get his/her free wet with email marketing and then move to a paid plan as the users scale.
5. Moosend
Moosend is another email marketing tool that allows you to create, monitor and manage all your email campaigns in one place. In comparison to Mail Chimp, it proposes relatively simple features. It has the ability to design and customize campaigns, collect user sign-up and opt-in/out data and generate and segment email subscribers lists.
Nonetheless, for most of the marketing campaigns, its functionality is adequate. It has a user-friendly interface, excellent reporting, and despite of the affordable price, it also gives competitive customer support. Moosend represents a surprisingly robust email solution for those just initiating to build their list. Code less campaigns, simple automation and easy -to-read reporting are all built into platform. Paid users can also take advantage of landing page features, including mobile popups and countdown timers.
Features of the Tool
As the digital landscape becomes increasingly competitive, anything companies can do to enhance their search presence. Although SEO might be daunting, especially to up-and-coming businesses, there are plenty of online marketing tools to support you to reveal search engine efforts. Moosend is all in one email marketing tool and marketing automation solution to help you to set your digital marketing strategy.
From lead generation to conversion, Moosend will embed you with a form builder to craft converting popups for your website visitors. You can use the drag and drop email builder to create your promotional email campaigns for them. Together with segmentation and personalization, you can optimize the customer journey, providing your audience with better experiences. Moosend’s real-time reporting and analytics feature will allow you to keep track of your campaign performance and enhance your digital marketing strategy when required.
6. Google Analytics
Google Analytics is, no doubt, used widely and very powerful tool for the website professionals to make decisions for data-driven and enhance marketing campaigns for executing their online businesses. It is basically the golden opportunity for website analytics. To get successful career in digital marketing, it is necessary to have good comprehension about utilizing Google Analytics. This powerful tool has the ability to highlight the number of visitors to user’s website. It also shows their location and gives information about the pages on which these visitors spend their most of the time.
Google Analytics provides worthy data that can prove very helpful for digital marketing teams to evaluate their website’s performance. This amazing tool also facilitates the users to make further plans to drive data to get desired results. It is basically a goals-oriented digital marketing technique. The tool has the following characteristics:
Characteristics of the Tool
- It provides you the facility of conversion tracking.
- It gives you traffic reporting.
- It has the facility of keyword referrals.
- It also has third-party referrals.
- It has custom dashboards.
Google Analytics permits the user to gain insight demographics such as gender, age, location and interests. an in-depth and almost infinitely customizable analytics package for free. It is easy to set up and even though the user interface changes on daily basis. It makes it easy to slice and dice your website traffic to tell you what you need to know. Now a days, it is hard to operate as a digital marketer if you don’t have some level of Google Analytics expertise.
At its most initial level, Google Analytics can display the users who visit the user’s website. Besides that, the user can set up goals to track conversions, build on enhanced e-commerce setup and track events to learn more about the user’s engagement. Google Analytics is not one of those needed digital marketing tools you can ignore. It is the top priority digital marketing tool for achieving business goals. The user gets worthy and reliable data by utilizing this tool.
7. Hub Spot
It is, a company well known for its CRM and inbound marketing software, launched as an email marketing product. It is a sterling email marketing tool which is very easy to use. It boasts effective deliver-ability and comes natively integrated with all other Hub Spot products, like the free-forever CRM and hundreds of other famous marketing tools as well.
The tool comes together a Free Plan which includes up to 2,000 email sends per month, contact lists, a drag and drop email builder and ready-made templates to facilitate its users. This tool lessens complexity with integration and brings tools together.
Need of Sprout Social Marketing Tool
Sprout Social is one of the integration which is available. By connecting Sprout and Hub Spot, the user can create, track, manage and resolve issues without closing the app. It supports the users to collect and manage all his/her digital marketing activities and leads the user from his/her blog, social media, email campaigns, ads, SEO, lead management, marketing automation, analytics, websites etc.
A cloud-based CRM like Salesforce, this ideal tool uses smart landing pages, calls to action, popup forms, live chat software, web forms and allowing the user to personalize and capture every customer’s specific brand integration. Hub Spot is all-in-one marketing tool. The best of all is that it proposes a 14-days free trial to testify all its features.
8. Hotjar
Hotjar is a platform which provides a real-time visual record of the user’s visitors’ actions and behaviors on-site. With the use of heatmaps that clue the users on where people are clicking. Synced to the original video recordings of your visitor’s journey, you can quite literally see what requirements to be modified at a glimpse.
It is the most favorite digital marketing tool. It is an analytics and feedback program that permits the marketers to track user behavior on the site. This software helps the user to identify the information behind behavior by utilizing the powerful tools like site heatmaps, screen recordings of the user and surveys/feedback polls.
Features of Hotjar
Hotjar provides you the facility of conversion funnels. Conversion funnels are a way to track the progress of your users as they navigate through a website. They permit you to see where people are dropping off and make changes to the user’s site accordingly. It grants you the facility of form analysis.
If the user has a form on his/her website, the user can use Hotjar to see exactly how the visitors, of the user’s site, fill it out. This will let the user to make any necessary amendments to make it easier for people to wind up the task. It will also help the user to analyze form abandonment rates, which are significant for the marketers. In fact, if the user is not measuring them still, the user should start doing so instantly.
Significance of the Surveys
Surveys are the part and parcel of market research. They provide worthy insights into the user audience’s preferences, habits and motivations. Without surveys, the user are flying blind when it comes to knowing what the user customers want and requirement.
Hotjar is used to carry out surveys and questionnaires which can be an impressive way of attaining feedback from customers. By carrying out surveys and questionnaires, it is important to ensure that the questions the user ask are relevant and helpful for every participant.
The another feature of Hotjar is the facility of recruit testers. This is a great way for the user to get feedback on the content before publishing it. The main purpose of recruit testing is to send a link of the user’s landing page to the recruiting users in order to ask them to test it out.
The user can also give them incentive by offering them an Amazon gift card or some other type of prize. It will provide you the better user experience for the future customers. By utilizing the power of data analysis, Hotjar works beyond interaction tracking to create a more streamlined online experience. By using this in conjunction with your content marketing efforts, you are sure to see better results by getting more website traffic, more leads or more conversions.
9. Social Champ
Social Champ is ineluctably the most compelling social media management tool to mechanize all your essential social platforms. It is a leading social media automation tool, which enables the users to generate social media content, post across multiple social channels and tracks analytics. Social Champ also proposes powerful integration adding bit.ly, GIPHY, Canva, Wave.video, Vista Create and many more. The tool is super easy to navigate and has a vibrant UI.
Features of the Tool
It has the following features:
- It provides the facility of social media calendar.
- It facilitates the users by sentiment analysis.
- It provides content suggestions to the users.
- It can upload content in bulk at once.
- It also has the recycle
- It can auto-post RSS feeds.
- It grants monitoring analytics.
- It bestows team collaboration.
Conclusion
Digital Marketing is a broad umbrella term used to describe any kind of marketing that is carried out online. Companies use digital marketing to connect with their target audience in different ways. It is all about engaging the right people with the right content by using different mediums like search engines (Google), social media platforms, emails or company’s own website or blog.
The great thing about digital marketing is that, unlike offline marketing, you can continuously track and measure performance. In today’s ever-connected world, digital marketing is crucial to a company’s success. A career in digital marketing offers variety and the opportunity to make an impact. The first step is to create a strong digital marketing strategy that truly speaks to your audience.
Ensuring your business succeeds means using the right digital marketing tools at the right time. Now you have gone through 9 leading digital marketing tools which are available today for online marketers. I hope that this list will support you in your digital marketing efforts and bring success which you seek.
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