When it comes to your copy, I believe with all my guts that you don’t have to choose between sales or self-expression.
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(You also don’t have to choose between Team 
or Team “Neutral Minimalist Editorial” either, but we’ll get into that later.)
Instead of just *hoping* that people understand what you’re about, you get to decide what you want to be known for—and claim it.
And that’s why I’m not just here to write your words. I’m here to help you uncover and fully own your message, all while being MORE of yourself, never less.
… The world needs your head, your heart, and your work.
… Doubling down on your own personality and perspective is where your true power is.
… Your copy can (and should!) help you feel totally understood, at the same time that it helps future clients understand what you’re all about.
… You can 10000% sell your services without sounding like someone else or using tactics that don’t sit quite right.
Anand some other hills I will die on:
… If a show is actually funny, it doesn’t need a laugh track. (Sorry, Friends fans, I said what I said!!)
… 
don’t exist. If you love it, you love it, no guilt attached.
… Enthusiasm is underrated! You’ll never catch me being too cool for anything (what, me with an endless niche interest in art heists and fraud?? You too?!).
01: I can get interested in anything.
Find me stockpiling new podcasts, cozying up to follow Google rabbit holes, and asking “tell me more?” Curiosity lights up my life and my work (and tbh, helps me survive cocktail parties as an introvert).
02: When I’m not writing words, I’m reading them!
I aim for 50+ books per year. The secret to reading more is… read whatever the heck you want, however you want! Will trade book recs all day any day.
03: Classic INFJ here.
As a former spelling-bee kid, performing onstage is still my nightmare butut you just might catch me earning a Grammy in lip-syncing on my spin bike.
04: I’m a maker at heart.
I collect hobbies like merit badges. You name it, I’ve tried it! After hours you’ll find me painting or sewing on my friend’s husband’s grandma’s ride-or-die machine.
