sidra asif

Importance of Storytelling in Design

Storytelling isn’t just for books and movies. Have you ever stopped to think about how the products you use every day impact your emotions? The truth is that behind every design there’s a story to tell, and the art of telling that story is what transforms a simple object into a meaningful experience. At Prototype…

Read More

Types of Citations in APA 7

APA 7 format establishes several ways to cite information based on the context in which you use it. Citations can be: Parenthetical citations Narrative quotes Paraphrased quotes Textual citations (less and more than 40 words)  Below, we explain each of them and show you how to apply them in Word. 1. Parenthetical Citations Parenthetical citations…

Read More

What does the Marketing Department do?

The functions of the Marketing Department can vary almost as much as the business activity itself, and no two companies may have the same responsibilities for this section. Broadly speaking, and depending on the size of the organization , these are the main functions of the Marketing Department: Market analysis. This involves obtaining as much…

Read More

Market Research

“The ability to analyze data in-depth and contextual ways, combined with advanced algorithms, allows us to uncover correlations and trends that might have remained hidden in traditional research practices.” THE EXPONENTIAL WAVE OF AI IN MARKET RESEARCH The exponential evolution of Artificial Intelligence over the past five years—particularly since 2022—has marked a significant milestone in…

Read More

Understanding the Office AutoReply Email Message

Auto-reply emails inform senders of your absence, ensuring continuous communication even when you’re unavailable to send an immediate response. Essential elements of a professional Announcement: Your message should begin with a direct statement indicating that you are out of the office, whether for vacation, business trip, medical leave, maternity leave, etc. auto-reply email include: Clear…

Read More