Often, they need a mobile phone, a fragrance, an original gift… and there are no stores for them. La Algebra, Brines, Spartans, Genes, Piles, Sanlúcar la Mayor (Seville province); Genes, Arrigorriaga, Rotula, Trapaga ran, Munguia, Bermejo, Ondatra, Erma, Dima (province of Vizcaya), are examples of municipalities with fewer than 15,000 inhabitants where citizens do not…
Nonprofits often struggle with marketing. Discover how you can use digital marketing strategies to achieve powerful results for your nonprofit. Nonprofit organizations face unique challenges in reaching and engaging their viewers. Unlike for-profit companies focused on sales, nonprofits aim to raise awareness, funds, and support for their cause. Nonprofit marketing allows nonprofits to connect with…
Consider the rise of work-from-home models, shifts in corporate culture , rising burnout rates among younger workers, and the increasingly fast-paced nature of business. All of these present challenges for organizations. Deloitte found that 78% of business leaders are trying to create a future workplace where employees can thrive , but feel that culture is…
Looking at the marketing trends that are updated every year, vertical content is rarely given the recognition it deserves. You might think that, given the popularity and use of mobile devices, marketers would be aware of how to leverage vertical content in their overall marketing strategy. But unfortunately, that’s not the case. This type of…
Leadership is a journey that requires constant reflection, learning, and evolution. Throughout my years as CEO of liquidizer Group , I have developed a leadership philosophy (after many ups and downs) based on inspiration and the development of autonomous teams. This philosophy is not only based on my personal experience but also on the lessons learned…
Food trucks offer increasingly varied food and menus. A few years ago, you only saw burgers on these trucks. Today, food trucks offer menus ranging from a poke bowl to mixed salads and charcoal-grilled cuts of meat. There’s something for everyone. However, a significant portion of them don’t survive past the first year. Many entrepreneurs…
Instagram is poised to become one of the key tools for social e-commerce, especially since it allows you to shop from posts by tagging products from an online store. Discover the 10 most profitable niches on Instagram to make your store irresistible. Remember that to enable Shopping on Instagram, your store must be approved first….
Need to create a budget? In this article, we’ll explain how to do it, plus you’ll find several downloadable budget templates. Calculating the costs of an operation or project in advance is, without a doubt, the best way to avoid unnecessary risks when executing them. This is what budgeting achieves—that is, calculating in advance the…
Money makes the world go round. That’s why the financial sector is one of the largest industries in the world. It’s made up of stockbrokers, financial institutions like banks and insurance companies, and money markets, all of which provide the services needed by consumers and businesses every day. Examples of financial services include commercial banking,…
A growth-based pricing strategy involves adjusting prices based on a company’s stage of development, customer adoption, or market conditions. Rather than being fixed, the price adjusts as demand, perceptions of value, or customer needs change. A company can start with lower prices to attract early adopters (penetration pricing), scale prices as a product gains traction…
