A press release is one of the fundamental steps and a very valuable resource for increasing awareness of a company’s activities . In the case of an event, it can be useful for publicizing the success of a celebration in which our company participated, increasing our brand awareness and fostering positive public opinion. It’s also a tool that, when used consistently, can help establish positive relationships with the media .
The process of writing a press release for an event shouldn’t be a complicated task, but you do need to know how to hit the right buttons to reach the right person, at the right time, and in the right way, for your campaign to be successful. We’ll also show you guidelines for making this communication success. 
a success.
Photo by Jean Biller on Unsplash
What is a press release?
Table of Contents
A press release is a communication tool used by companies to disseminate newsworthy information about their activities to the media. It is typically a written article sent to the media and contains the most relevant information.
Its function is to unite two realities: On the one hand, journalism is based on disseminating the most relevant activities taking place in its environment. Therefore, if the activity disseminated through a press release is relevant, the media will be open to publishing it.
Importance of a good press release for an event
Relevance is key. A good press release must, above all, be relevant; of interest. Only in this way can a media outlet be willing to publish it.
An example of what a relevant press release might look like: “Terra Metica Events brings together the most important companies in the healthcare sector in Spain to address the new challenges of private healthcare.”
An example of what a relevant press release is not: “Saenz & Associates holds a conciliation day for its workers.”
When should the press release be sent?
Timing is key when sending a press release . It could happen that the same press release is newsworthy one day, but not the next. This variation is based on a fundamental concept used by the media: the agenda.
The media agenda determines what is relevant and what is not, based on what happens each day. Therefore, it’s important to choose days when news activity is low to try to get our company’s communications published. Activity is generally lower on summer days, weekends, long weekends, holidays, and other occasions when political and economic activity is lower.
Likewise, we must consider the relevance of the news we share with the media. It must never lose its relevance.
To whom should the press release be sent?
Once the press release is written, it’s time to distribute it as widely as possible . It’s important to do some preliminary research on the right people at each media outlet to send your release to .
Since media outlets are often distributed by department, reaching the right person is key: Does our event relate to business tourism , economics, sports, etc.? Who is the media person with decision-making power in each section? This is a valuable preliminary step that will significantly improve the event’s reach .
On the other hand, if you’re targeting a specific publication, be sure to tailor your communication to its readers.
Template for a press release for an event
Below we share with you an outline of what a typical press release for a corporate event typically looks like .
- Place the brand logo clearly visible at the top of the document.
- Start with an attractive title that briefly summarizes the writing.
- Place the city and date of shipment at the beginning of the first paragraph.
- Write the most relevant information using an inverted pyramid system. This involves writing the most important information first and sharing it paragraph by paragraph, from most important to least important.
- Finally, you should provide details of the person at the company they should contact for more information about the matter.
Example of a press release about an event
Let’s now look at a mock press release template for an event.
(Logo of the National Carpet Federation)
The National Carpet Federation brings together industry magnates in Murcia
Murcia, March 11, 2022. The National Carpet Federation successfully held its annual event for the most important entrepreneurs in the carpet industry.
During the event, the latest trends and developments in the carpet industry were presented. Attendees were able to learn firsthand about the innovations of leading carpet manufacturers, as well as the new products and services offered to satisfy customers.
Guests were also able to enjoy a wide range of leisure activities, as well as a space for tasting regional products.
The National Carpet Federation would like to publicly thank all the guests for attending the event, which it described as “a complete success” where “professionals in the carpet industry were able to strengthen their ties and improve the quality of the products and services offered.”
For more information, please contact us at 999 888 777 or info@fednacal.com
Remember that your press release should focus on the most relevant aspects of the event, and be sure to include all the essential information journalists will need.
