operational marketing

Difference between strategic marketing and operational marketing

Learn the differences between strategic marketing and operational marketing, two fundamental and complementary concepts for creating effective strategies. The world of marketing is ever-expanding, as the business environment grows, so too is marketing forced to update and adapt. There are a wide variety of concepts in the industry, all of them important, and in today’s…

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Market Research

“The ability to analyze data in-depth and contextual ways, combined with advanced algorithms, allows us to uncover correlations and trends that might have remained hidden in traditional research practices.” THE EXPONENTIAL WAVE OF AI IN MARKET RESEARCH The exponential evolution of Artificial Intelligence over the past five years—particularly since 2022—has marked a significant milestone in…

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Understanding the Office AutoReply Email Message

Auto-reply emails inform senders of your absence, ensuring continuous communication even when you’re unavailable to send an immediate response. Essential elements of a professional Announcement: Your message should begin with a direct statement indicating that you are out of the office, whether for vacation, business trip, medical leave, maternity leave, etc. auto-reply email include: Clear…

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text-based citation

APA Citations

What is an APA citation, and when to cite it? Whenever you use other authors’ ideas, you must give credit. The act of crediting these words is known as citation. So, “Citing something” means giving credit to an idea, thought, or phrase. For example, if you add a quote from someone recognized in your field…

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freemium models

Growth-Based Pricing Strategy Basics: What It Is and How to Make It Work

A growth-based pricing strategy involves adjusting prices based on a company’s stage of development, customer adoption, or market conditions. Rather than being fixed, the price adjusts as demand, perceptions of value, or customer needs change. A company can start with lower prices to attract early adopters (penetration pricing), scale prices as a product gains traction…

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transfer analysis

How to Import a Heat Map into Nastran for Heat Transfer Analysis

Products and versions covered Problem: Is it possible to define a non-uniform temperature distribution for the initial temperature in a transient heat transfer analysis?  Specify different uniform temperatures for different parts. Use the temperature result from a steady or transient heat transfer analysis as the. Causes: The Nastran Inventor interface (Nastran In-CAD) only allows the…

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