According to American Express , 62% of customers said a representative’s knowledge or wit was key to encouraging them to close a deal . That’s right, the way you express yourself and the sales phrases you use completely change how your words are interpreted.
Seducing consumers and encouraging them to close a deal with your company can be a complicated task. Selling is an art, and it’s no secret. And along with that art come keywords and phrases that help you buy a product , which can be applied to your strategies.
Continue reading; in this article, we’ll look at some examples of sales phrases, phrases to motivate a customer to buy a product, and phrases to convince them . Keep in mind that these types of phrases must be sincere to have a positive effect.
1. Phrases to sell a product with the word “easy”
Table of Contents
When you hear or read the word “easy,” you’ll understand that it’s something that won’t require any work and won’t waste your time. In sales phrases, using “easy” is ideal for representing simple and straightforward solutions.
By showing that your product or service is easy to use, consumers will understand that it will save them time and deliver results quickly and effortlessly.
Examples of sentences:
- Easy to use;
- Learn to cook easily;
- Our system facilitates relationships with your customers.
2. Sales phrases with the word “new”
Another very simple but valuable word to include in a sales pitch is “new.” When people read or hear the word “new,” they become curious to see what it is. Therefore, including “new” in phrases that motivate people to buy a product captures the consumer’s attention and encourages them to hear about this new feature. For example, “New model of cell phone X. “
3. Sales phrases with the word “free”
The word everyone likes to hear is the famous “free.”
Who has never entered a store and read sales phrases like “Buy 1 and get the other free” or “for purchases over x value, we will give you a (name of the product) for free?”
Whether you like it or not, it’s a word that carries a strong emotional charge and is key to selling. It’s also capable of easily capturing the audience’s attention.
People have a soft spot for free products or services, no matter how small or minimal. Want proof?
Forbes magazine cited research in which a group of people were asked to choose between a chocolate bar from a very high-quality brand for $0.15 and a chocolate bar from a lower-quality brand for $0.01.
73 % of people chose the first option .
Different people were then asked to choose between buying the high-quality chocolate for $0.14 or the low-quality chocolate for free. This time, 69% chose the free option, even though the difference was only a cent .
Be careful not to overuse this word, as it could backfire and attract customers who won’t add value to your business.
4. Phrases to motivate people to buy a product
Sometimes customers need a little motivation to close a deal. Therefore, it’s essential to use keywords that make a positive impact on the consumer. Including them in your sales pitches will help convince a customer to make a purchase.
Below are some examples of sales phrases you can use to generate different emotions in customers and motivate them to buy quickly.
- “It is proven ”;
- “it is something totally personalized for you”;
- “it is beneficial for you and your family”;
- “This product is limited edition and we have only a few units”;
- “The promotion is valid until tomorrow”;
- “We have an exclusive discount for the first x customers.”
Start including them during sales and you’ll see the results. The consumer needs to trust the salesperson to feel like they’re getting a good deal.
Since the idea isn’t to lie to your customers, use these sales phrases honestly so you don’t lose your business’s credibility.
5. Phrases to sell when faced with objections
Objections are part of a salesperson’s routine. Your job is to get positive responses and convince the client to close a deal with your company.
Consumers will always have questions about price, contract length, payment method, etc. Providing a solution for each problem is a way to make them feel secure and show them they’re doing good business with you.
Below are some examples of sales phrases that are effective for use in the face of objections and other situations:
- “Tell me what your budget is so I can see what I can do for you.”
- “Does my value proposition make sense to you?”
- “Now that you understand the size of our operation to give you all the support you need, would you consider making an initial contract for a period of X months?”
- “We have a very aggressive discount compared to the competition, because our mission is to provide easy access to our service. We want to give your employees that improved monthly value.”
- “Once you purchase our service, you’ll have a manager to support your account. Along with them, you’ll have a support team working with a comprehensive communications system for your business.”
- “I’m giving you a free month so you can try my product and then comment on how the experience was .”
- “This is the moment when I’d like to have complete trust and honesty with you. The idea is that we can leave the meeting with the best proposal for both sides.
- “If we offer you a solution for (cite an objection the client mentioned), will we close the deal today?”
- “If you have any problems with our product or service, you can contact our customer service representatives, who will assist you immediately.”
6. Phrases to close a sale
Sales representatives dream of closing a sale. It’s their moment to shine or fail based on how well they do their job.
And while there are some very effective sales closing techniques , the phrases used at the moment can be the final push to close the deal.
The goals of using phrases to close a sale are to build customer trust, be objective, and demonstrate confidence.
Some examples of phrases to close a sale are:
“When should we start implementation?”
Indecision is a common trait among customers, and that’s why you need to know how to guide them toward making the purchase. With this phrase, you’ll let them know that everything is clear and that it’s time to move on to the next stage of the sales process .
The idea is to motivate the client to finally close the deal with your company.
“How can I help you?”
This closing phrase is quite simple and effective. It reflects professionalism and lets your client know that you care about their well-being.
Keep in mind that according to a study , 45% of consumers said their shopping experience improves significantly when a salesperson cares about the success of the business.
“Taking into account all your requirements and desires, I think these two products work best for you. Would you prefer X or Y?”
49 % of customers believe it’s essential for a sales representative to provide them with options beyond their initial offers. This is because they prefer to explore several product or service options to make a comparison.
With this phrase, you’ll show that you understand their needs and narrow down the range of options so they have to make a choice.
“Why don’t you give us a chance?”
Customers are afraid of making a commitment and regretting it later. The idea of this sales pitch is to make the customer understand that they’re not committing to your company, but rather giving a product a try.
Although it may seem a little strange, the way you express yourself can “lift a weight off your clients’ shoulders.”
“If we sign the contract today, I guarantee we can accommodate (special request made by the buyer). What do you think?”
With this phrase, you’ll let the client know that you’re truly interested in their business and that’s why you’re willing to offer them an extra benefit.
Caring about solving your customer’s problems will give them a sense of importance and confidence in your company.
“Are you ready to move forward? I can send you the contract right now if you’d like.”
With this phrase, you can subtly motivate customers to want the product you’re selling. All that’s left is for the customer to be motivated to close the deal with your company.
“I don’t have that information right now, but I’m going to find out right now.”
Admitting that you don’t know something will give the client a sense of security because you haven’t tried to lie to them or broached another topic without giving them a concrete answer.
This is an excellent phrase to gain the trust of your customers.
7. Motivational sales phrases
Every salesperson is practically obligated to always be optimistic with their clients and team . It’s necessary to deliver a motivational message daily so that the sales team doesn’t let their guard down despite objections and negative responses received during a sale .
Below, we list 10 motivational sales quotes you can use to inspire or encourage your team and customers.
- “Always give your best. What you plant now, you’ll reap later.” Go Mendini , author of “The Greatest Salesman in the World.”
- “Don’t be afraid to give up what’s good for what’s better.” John D. Rockefeller .
- “Quality acting begins with a positive attitude.” Jeffrey Isomer .
- “Setting goals is the first step in transforming the invisible into the visible.” Tony Robbins .
- “I attribute my success to this: I never gave or accepted an excuse.” Florence Nightingale .
- “Well done is better than well said.” Benjamin Franklin .
- “It’s not about having the right opportunities. It’s about managing them properly.”— Mark Hunter .
- “ A goal is a dream with a deadline.” Napoleon Hill .
- “You can’t build a reputation on what you’re going to do tomorrow.” Henry Ford .
- “Whatever you are, be the best.” Abraham Lincoln .
Inspiration and the desire to sell are essential, but neither are the ideal tools to do it in the best way.
Using sales phrases is only half the battle to attracting more customers and increasing your sales. But you can count on Zendesk for this challenge.
Zendesk sales software is designed to give your sales reps complete customer context so they can close more deals.
With this tool, you’ll be able to centralize your customer data and automate some processes. Its features include:
- Mobile CRM;
- email automation;
- call log;
- recommendations based on intelligent leads;
- reports and metrics;
- data and contact history with your customers.
Within Zendesk ‘s sales software , you’ll also have all your customer information so you can offer personalized, high-quality service. Don’t miss this opportunity to learn about all the benefits Zendesk offers. Start your free trial and start selling better today.
