Storytelling isn’t just for books and movies. Have you ever stopped to think about how the products you use every day impact your emotions? The truth is that behind every design there’s a story to tell, and the art of telling that story is what transforms a simple object into a meaningful experience. At Prototype…
APA 7 format establishes several ways to cite information based on the context in which you use it. Citations can be: Parenthetical citations Narrative quotes Paraphrased quotes Textual citations (less and more than 40 words) Below, we explain each of them and show you how to apply them in Word. 1. Parenthetical Citations Parenthetical citations…
The functions of the Marketing Department can vary almost as much as the business activity itself, and no two companies may have the same responsibilities for this section. Broadly speaking, and depending on the size of the organization , these are the main functions of the Marketing Department: Market analysis. This involves obtaining as much…
Money makes the world go round. That’s why the financial sector is one of the largest industries in the world. It’s made up of stockbrokers, financial institutions like banks and insurance companies, and money markets, all of which provide the services needed by consumers and businesses every day. Examples of financial services include commercial banking,…
Imagine sailing a ship without a compass or direction. Today, this might be equivalent to running a business without a virtual presence. But how can I position my small business online? Through digital marketing for beginners. Digital marketing involves using websites, apps, mobile devices, social media, search engines, and other digital media to promote and…
The famous Charles Chaplin once said that a day without laughter is a day lost. The artist also defined a smile as the eternal sign of deep friendship and said that no one in the world is rich enough to live without it, or poor enough not to deserve it. And since we couldn’t agree…
Learn the differences between strategic marketing and operational marketing, two fundamental and complementary concepts for creating effective strategies. The world of marketing is ever-expanding, as the business environment grows, so too is marketing forced to update and adapt. There are a wide variety of concepts in the industry, all of them important, and in today’s…
Auto-reply emails inform senders of your absence, ensuring continuous communication even when you’re unavailable to send an immediate response. Essential elements of a professional Announcement: Your message should begin with a direct statement indicating that you are out of the office, whether for vacation, business trip, medical leave, maternity leave, etc. auto-reply email include: Clear…
A growth-based pricing strategy involves adjusting prices based on a company’s stage of development, customer adoption, or market conditions. Rather than being fixed, the price adjusts as demand, perceptions of value, or customer needs change. A company can start with lower prices to attract early adopters (penetration pricing), scale prices as a product gains traction…
If you own a real estate agency or your work involves properties in some way, using real estate email templates isn’t a bad idea. You’re probably already aware of the need to contact people regularly to build relationships and strengthen your client list. However, the idea of creating an email design on your own may…
